Bracken Public Relations Bracken Public Relations
+353 (0)1 285 7914


Bracken Public Relations is an award winning public relations consultancy founded by Brendan Bracken in 1991. The company has a proven track record in developing and implementing a wide range of communications programmes.

Bracken Public Relations was one of the first agencies in Ireland to be awarded the Public Relations Consultants Association (PRCA) management standard award in 2003. Subsequently, the firm has won PRCA/PRII (Public Relations Institute of Ireland) Awards of Excellence in 2004, 2006, 2007 and 2009.

Bracken PR has managed public relations programmes for domestic and international clients and has worked closely with companies from the United States, the UK, Australia, Belgium, Scandinavia.


Brendan Bracken is Managing Director of Bracken Public Relations Limited.

Following a successful career as in-house public relations manager with IDA Ireland (the Industrial Development Authority) and Irish Life Assurance, he established his own boutique consultancy in 1991. A Fellow of the Public Relations Institute of Ireland, Brendan is also a member of the National Union of Journalists and has written extensively on public relations topics.

Account director Carina O’Neill has worked in PR agencies in Ireland and overseas for over ten years. She has extensive experience in developing and implementing strategic communications programmes for public and private sector clients. She is a full member of the Public Relations Institute of Ireland.

Affiliations and memberships

Bracken Public Relations is affiliated to a number of international public relations companies and networks.

For further information, please contact Bracken PR
What our clients say

Bracken PR provided a comprehensive, thoughtful, well-seasoned and well-respected service, drawing on a substantive bank of experience and insight which proved extremely helpful when dealing with complex and challenging issues and which would not often be found and made available as cost-effectively in larger practices.

At all times the service has been excellent, with professional staff and management that have demonstrated a positive and constructive attitude, and commitment to our PR needs.

Our organisation's leadership has found Bracken's advice and vision extremely helpful. Throughout the period of their ongoing engagement with us, Bracken has espoused the benefit of a proactive rather than a reactive strategy.